Use Case
Marketing Automation — purpose-built for Indian SMEs on ZIVUX.AI
Multi-step drip campaigns across email and WhatsApp, behaviour-based branching, festival cadences, and re-engagement loops that bring dormant leads back without lifting a finger.
The marketing problem this solves
Most SME marketing dies in the gap between "lead came in" and "rep called". Cold leads get a single follow-up and disappear. Festival opportunities pass with no outreach. Customers stop hearing from you within a week of signup. ZIVUX runs the long-tail nurture that humans don't have time for.
What you can automate
- Drip campaigns — Day 0 thanks, Day 1 brochure, Day 3 case study, Day 7 manager nudge — auto-runs until the lead converts or unsubscribes.
- Behaviour branching — opens email but doesn't reply → branch A; clicks WhatsApp link → branch B; goes silent for 14 days → re-engagement branch.
- Festival broadcasts — Diwali, Eid, New Year cadences — segment-aware (top customers, dormant prospects, recent buyers) with auto-personalised templates.
- Re-engagement loops — leads with no activity in 30/60/90 days get tier-specific reactivation messages.
- Birthday & anniversary triggers — auto-WhatsApp the customer on their wedding anniversary with a relevant offer.
- Cross-sell flows — bought product A → 30 days later, drip with product B's case study.
- Newsletter automation — weekly/monthly send with dynamic blocks; subscribers managed by tag.
Channels in one dashboard
- Email (SMTP/Gmail/Outlook)
- WhatsApp Business API (templates, sessions, broadcasts)
- SMS (DLT-compliant for India, Twilio internationally)
- Web push notifications
- In-app notifications
Reporting that ties revenue to campaigns
Every drip touch is attributed back to the deal it influenced. Open rate, click rate, reply rate, conversion rate, revenue contribution — all in a single dashboard. Slice by campaign, segment, channel, time period.